Just minutes ago, Billboard reported a collaboration between Social Commerce website, Moontoast and audio uploading center, SoundCloud with the Moontoast Impulse Facebook App. Simply put, this means that through Moontoast Impulse, Artists will now be able to post SoundCloud tracks and sell them to users all within Facebook. By consolidating the consumer's experience with direct-to-fan sales on Facebook, perhaps artists who sign up will be able to sell their music more easily.
SoundCloud, which is already prolific on the internet, allowing music to be posted in connection with countless apps is an incredibly well known site, allowing anyone to post and share audio files. Moontoast CEO, Blair Heavey, calls SoundCloud "Youtube for Audio" in its reach and distribution capabilities and is confident that the merger will "cut out the middle man" with in-Facebook sales.
Pretty exciting for musician hopefuls.
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