Tracking Ladytron? Seducing Gravity? Cool.

So, as you may or may not know, Ladytron, (@ladytronmusic) the UK synthpop band, is preparing the release of its 5th studio album, Gravity the Seducer, this fall on September 13th. Subsequently, the band will be returning to North America for a tour to promote their new album.

The band has already released two singles from the album, "White Elephant" and "Ambulances" to wet the appetites of loyal fans. Personally, the announcement of this new release and tour is extremely exciting to me. I've been a fan ever since I heard "Playgirl" on the Showtime series, "the L word".

As part of my job here at Nettwerk, I help to track social media posts regarding artists. This serves as a way of at least partially measuring how effective promo is in reaching fans and generating a buzz, which is becoming increasingly difficult in our over saturated digital era.

Yesterday, as the presale started for Ladytron's planned fall return to North America, it was really exciting to be tracking fan responses via twitter and facebook, and to notice which announcements from NME, Pitchfork, and Nettwerk's own press blog were being Retweeted.

The special pre-sale for fans kicked off, leading to a slew of positive responses from the twittersphere, with fans anxious for the tour and the release. Yesterday, the San Fran pre-sale was sold out in 3 hours! And today, the Philly pre-sale sold out too!

Check Ladytron out on:

Facebook
Twitter
Myspace
Official Site