Lelia Broussard is an independent singer/songwriter from Los Angeles, who has managed to gain a following for herself completely independent of representation. She is currently in the process of raising funds from fans to finance her next album on PledgeMusic, one of the many sites that has recently helped artists be more successful in financing independent albums. Joining artists such as Rachael Yamagata, Tina Dico, and The Damnwells , Broussard is taking advantage of the fan base that she has built to help her continue to create, while reaching out to fans and providing them with perks for contributing. PledgeMusic is just one of a number of sites including IndieGoGo and Kickstarter that have created this opportunity for various musicians, filmmakers, artists and designers.
These DIY-spirited sites all take some cut of the money that is raised and many have different policies depending on whether target funding goals are met. IndieGoGo, for instance, takes a 4% cut of all funds raised if targets are met, and a 9% cut if they are not. On Kickstarter, beginning a project and joining is free, but it's an all or nothing formula, where no funding will be awarded should the funding goal not be met. Kickstarter charges a 5% fee and additional amazon fees of 3-5% are also charged. On PledgeMusic, a 15% flat fee is charged for every pledge once the target is met. Despite these fees, unrepresented or even signed artists looking to generate funding can look to these new websites for funding options.
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